Starting in 1989, Rock-O-Rama began production of a series of 7-inch singles under the imprint name Street Rock'N'Roll which contained, with a few exceptions, songs from recently released albums from Rock-O-Rama and its sublabels. Most came in a generic company sleeve, some in a plain white sleeve, and a very small number had picture sleeves which were probably made by the respective bands. There was some variation of the center labels, some were dark brown/black with gold print, some were yellow with black print. The darker labels were sometimes very difficult to read, so it's a safe assumption that the yellow labels came about to rectify this problem. The initial series ended in 1991 after 61 releases.
When the new Rock-O-Rama website came online, there were an additional 4 EPs offered which are released under this imprint, starting at catalog number 100. No dates are given on the records or sleeves, and the sleeves are one-color picture sleeves. The estimated release date for these is around 2005.
A few years into the life of the new Rock-O-Rama, the Street Rock-n-Roll label was resurrected once again. Unlike the original 7-inch series, these all come in full color sleeves.